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Upcoming Events - Webinar/Teleconference
2017 Webinar/Teleconference: Serving Veterans
Thursday, May 25, 2017 (1:00 PM-2:00 PM)
Albany, NY - New York
A helpful guide for funeral directors to ensure they are providing all of the services to which veterans are entitled...
2017 Build a Better Business: Hiring, Firing and In Between
Thursday, June 15, 2017 (1:00 PM-2:00 PM)
If you want your business to succeed, it starts with employees that execute your vision. Bill Ford, the president of SESCO Management Consultants, walks you through how to screen and hire the best quality staff and how to develop them to make them even better. Learn how to recruit qualified staff to join your firm, hire the right person on the first try, set the right tone during and employees first months on the job, and fire underperformers without breaking the law...
2017 Build a Better Business: What They Didn't Teach You About Marketing In Mortuary College
Thursday, September 21, 2017 (1:00 PM-2:00 PM)
Consumers don’t like to think about death, which means they usually don’t respond well to advertising. That’s why you need to shatter the preconception that you want to make a living off of others’ grief – and that requires you to get creative with your advertising. Learn how to: develop marketing that gains attention and builds trust, generate new and quantifiable leads, appeal to the baby boomer market, and leverage new technology to expand your reach...
2017 Build a Better Business: Your Funeral Home’s Financial Health
Thursday, October 12, 2017 (1:00 PM-2:00 PM)
Funeral directors are superb at serving families in their time of need, but they often delegate business and financial matters to their bookkeepers and/or accountants. This presentation will help owners and managers understand why it is so important to be involved. In addition, it will provide ways to work hand-in-hand with one’s advisors to become more knowledgeable and to gain a tighter control over the firm’s budget. It will enable owners to better understand financial statements and tax returns, and will demonstrate how they can be used as tools to optimize the firm’s performance and enhance cash flow...
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