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Upcoming Events - Webinar/Teleconference
2017 Build a Better Business Series
Thursday, April 13, 2017 - Thursday, October 12, 2017
The BUILD A BETTER BUSINESS series is designed to provide useful information that you can put into action to improve the nuts-and-bolts aspects for the operation of your funeral home...
2017 Build a Better Business: Re-Engineering Your Technology
Thursday, April 13, 2017 (1:00 PM-2:00 PM)
The last technology advancement funeral service collectively accepted was gravity. However, the funeral home of the future must be prepared to embrace technology. Consumers expect the ease of technology on all levels of interaction from preneed, at need and post need. The use of the right technology will save the funeral home more than $25,000/100 calls a year! In addition to time savings, technology reduces errors and focuses your staff to do the things that only one human can do in service to another. This seminar will demonstrate how technology should be used without giving an endorsement to any products. The longer workshop time can get into more examples and demonstrations. Technology is here to stay and consumers want a knowledgeable funeral home and funeral director to work with...
2017 Webinar/Teleconference: Resolving Consumer Complaints
Thursday, April 20, 2017 (1:00 PM-2:00 PM)
Albany, NY - New York
A helpful guide on how funeral homes can prevent consumer grievances from becoming formal complaints and lawsuits...
2017 Build a Better Business: Hiring, Firing and In Between
Thursday, June 15, 2017 (1:00 PM-2:00 PM)
If you want your business to succeed, it starts with employees that execute your vision. Bill Ford, the president of SESCO Management Consultants, walks you through how to screen and hire the best quality staff and how to develop them to make them even better. Learn how to recruit qualified staff to join your firm, hire the right person on the first try, set the right tone during and employees first months on the job, and fire underperformers without breaking the law...
2017 Build a Better Business: What They Didn't Teach You About Marketing In Mortuary College
Thursday, September 21, 2017 (1:00 PM-2:00 PM)
Consumers don’t like to think about death, which means they usually don’t respond well to advertising. That’s why you need to shatter the preconception that you want to make a living off of others’ grief – and that requires you to get creative with your advertising. Learn how to: develop marketing that gains attention and builds trust, generate new and quantifiable leads, appeal to the baby boomer market, and leverage new technology to expand your reach...
2017 Build a Better Business: Your Funeral Home’s Financial Health
Thursday, October 12, 2017 (1:00 PM-2:00 PM)
Funeral directors are superb at serving families in their time of need, but they often delegate business and financial matters to their bookkeepers and/or accountants. This presentation will help owners and managers understand why it is so important to be involved. In addition, it will provide ways to work hand-in-hand with one’s advisors to become more knowledgeable and to gain a tighter control over the firm’s budget. It will enable owners to better understand financial statements and tax returns, and will demonstrate how they can be used as tools to optimize the firm’s performance and enhance cash flow...
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